Across both iterations of the XFL, a bold spirit of innovation has been a common thread; however, it’s never had the chance to fully play out. In 2020, the league was acquired by Dany Garcia, Dwayne Johnson, and Gerry Cardinale of Redbird Capital with the vision to change the way people experience football. We designed an identity that matches the pace the XFL’s purpose sets. As the intersection of opportunity, the XFL is a league where all people, perspectives, and ideas can come together to push football forward. Our identity is modern, active, and inviting. Designed to ask questions, converge new experiences, and envision new futures—for the XFL and the world around it.

Brittany Messenger / Dillon Diatlo / Bruno Da Silva / Elaine Li / Paulo Assuncao / Bidnam Lee / Gene Perelson / Kaitlyn Frysztak / Divia Padayachee / Pete Jones / Rafael Rodrigues / Augustus Cook / Kelli MacDonald / Kyle Bunch / Tom Morton